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What is SEO and why is it important?

If you are reading this then you may have already heard the term SEO or SEM, possibly because you have had many emails from people since you have registered your website, or possibly because you have looked into how you can get more customers to your website and improve your ranking on Google. Either way, you want to know what SEO actually is, so let’s begin.

First things first – SEO stands for ‘Search Engine Optimisation’ and is actually split into two distinct principles called ‘on-page SEO’ and ‘off-page SEO’. Being good at one doesn’t mean you are good at both and companies offering SEO may only be offering one part.

Those two distinct parts of SEO work very well together, and it is always advisable to do both, not just one.

What is On-Page SEO?

On-page SEO is all about making your website or page, the best it can be. The internet has rules, and It’s a good idea to abide by them much like a car has to be safe to drive, so you need an MOT, a website has rules it should follow too – usually, so Google and other search engines know how to categorise it.There are things in an HTML document that make up your web page called Meta-data, this meta data along with

There are things in an HTML document that make up your web page called Meta-data, this meta data along with HTML headings and other informational tags help Google to get an idea of what your page is about.

Every page, every HTML element plays a part, and they all need to be used in the best way to get the competitive advantage over your competitors. But that’s not all!

This is important, so make sure you are paying attention to this next bit.

from a customer.Though meta data and headings, headers and the rest is important, its importance has been reduced due to misuse. So you must have good content. You may have heard the phrase “content is king”, well that is an easy way of saying that the most important thing is content. Good content means people will come specifically for it. Informative, helpful, great descriptions. It is, of course, different for every business, but your content should be top-notch. Some people hire a copywriter or a specific SEO copywriter. Some people try to go it alone and struggle – it is hard to see yourself from the point of view of a customer.

We will be adding some tips for those that want to DIY the process, and even have copywriters and editors offer to check and advise you on your copy, without writing it for you. If that’s something you are interested in, get in touch. But really, the content has to be good!

What about Off-page? On to the next box!

What is Off-page SEO?

Off-page SEO is the yang to on-page’s yin. Where on-page has to do with everything you have direct control of on your website, off-page is about your website as seen by the rest of the internet.

Even creating and submitting a sitemap to google is off-page SEO and building importance for your website is the main goal. Google has an SEO guide, and it even suggests things like printed communication as a way of increasing your presence, and this can work.

Imagine a scenario where two children have an amazing toy in the school playground – news spreads about the awesome secret toy and some kids go to have a look. Slowly two groups of kids start to gather around the children with the toy – one at one end of the play ground and one at the other. Eventually, the bigger crowd will indicate which one has the more amazing toy, or which one spread the word better.

Many people make the mistake that simply having a website means people will come to it – but think about how many websites exist that you have never looked for. You need to tell people and Google that your website exists and that it is awesome. Then gradually you can start getting customers to it. until the SEO takes hold, we can get people there with ads if it is required. We like to tailor it to your exact needs.

What is Search Engine Visibility?

Well, besides a product that GoDaddy offers, it is simply a term for how visible you are in and to search engines.

Page one position one of Google gives you almost 100% search engine visibility whereas page 10 gives you very little. Everyone with a website wants to improve their search engine visibility because increased visibility will attract more people.

You either sell products or services, and customers generate sales, or you run a blog and visits create ad views/clicks – but either way, more customers/visitors is usually a good thing, and an improved search engine visibility or rank is the way to do it.

How do I rank higher in Google?

A common question, so I will deal with it here. In order to rank higher in Google, you need to tell Google that you have the most relevant website for your specific search term or keyword.

Google is the worlds number one Search engine, but what is a search engine? A search engine is computer code, an algorithm, and pretty much AI or will be soon. It is a relevancy engine. You enter a search phrase and Google decides out of the millions of websites, which would actually be relevant to your search, right? The more relevant the result, the happier you are! If it’s not what you were looking for, back to google to try another link or refine your search. That is search engine optimisation!

You and your competitors are the best life size wall-e builders in England (Imagine this is your chosen keyword), but no one can find your site. You’ve just finished building it and it doesn’t even show up on the first 10 pages of google. You are ready to give up already and turn to drink. Don’t give up.

you need a way, a magical, amazing way of telling google that YOUR page deserves not only to be ranked in the first 10 pages but maybe even page one, position one. But how? SEO of course!

Optimise the content, optimise the user experience, optimise the images and the page speed and the content! Make sure your content is the best! If that sounds hard, then just hire an SEO guy to help 🙂