SEO Services West Drayton
Local West Drayton SEO
Get found by your potential customers in your area, easily.
Local SEO, West Drayton. (We help your customers find you)
Being a UK based SEO (Search Engine Optimisation) company, we specialise in the UK market. Why? Because we know that colour is colour and not
We offer a range of services and will produce helpful how-to guides and tips for those willing, able and with the time to embark on an SEO journey themselves.
Benefits of Local SEO West Drayton
Why choose a local SEO company for local SEO? Because we understand the area, we know how to target it and we a local if you need us - we know the best coffee shops for meetings 😉
The ways we can help your business and its visibility
Sometimes selling yourself is hard, it can be hard to figure out what to say, what not to say and how to optimise the content for search engines. Let us help you. The words you want to say, refined by us.
SEO isn't all technical and text; it is also about beautiful, engaging graphics that keep people coming back and get them talking. Get in touch if you want to know more about graphics, infographics, and impressive images.
Technical SEO is the foundation on which everything else is built and is vital to reach your website's potential visibility in search engines. We meticulously check every aspect of your site for improvements, like an MOT for your site.
Links building is vital to SEO, but often it is focused on at the expense of all other parts, and that can lead to removal from Google. The careful, fine-tuned balancing act of link building is important to master. We help your site grow its authority carefully.
If you have a large client list and need to keep them engaged, or need help with starting and growing an email list, we can help. Each business is different and we can tailor everything to your requirements.
Responsive Website Design
We build beautiful websites for many people and businesses - From simple business card sites to large e-commerce solutions. Let us help you get noticed online. No matter the level you are at, we can discuss the pros and cons of each option and help you get started.
We build websites and know a thing or two about preserving your sites SEO rankings when you decide to move or replace your website. We can help you plan the move, or help to fix your SEO if you've already moved the site and seen a decline in your rank.
Everything by us
After working in web design and development for many years along with SEO, we know the importance of keeping everything in house. We don't ever outsource your work, so we can keep a close eye on how it is being done. We have had clients that came to us to fix issues their previous SEO company had caused.
Let's Get Technical
We love technical SEO, it is where we started. We started designing, building and developing websites, and when no one ever saw them, we learned about SEO - trial by fire style. Learning HTML and the best practices is a good foundation, and gradually we learned what did and didn't work. It took years of learning, courses, and Google certifications to get there but we got there. And we know how important it is for people starting out, and love being part of that journey.
Our monthly rolling contracts are an easy way for you to get what you need without the long-term commitment. If you need quicker results, then we can increase the monthly payments, or we can discuss longer-term contracts or one-off payments for specific projects based on your requirements. We are flexible, friendly and happy to accommodate. All our clients have different requirements and we are happy to adapt.
You've Got Mail
Email marketing is a tricky thing to crack, and we are here to help by producing high-quality emails that help to build interest in your brand and maintain a good relationship with customers. We can take care of everything for you, or design emails and integrate into your current workflow.
Your Website, Your Choice
If you have a static HTML website, or a dynamic CMS based website such as Wordpress, Joomla or Drupal, we can help. Sure, CMS (content management systems) make our job easier/faster, but we can always work with what you provide - some of us have been coding HTML since we were kids, so we enjoy that too
Let's Get Social
Every business is different, and everyone needs help in different ways. We can help you to engage potential customers and spread the word. We can help you build your brand and get your name out there, or we can help you with ideas on how to do it yourself. We are flexible and always happy to help.
FAQ. AKA Frequently Asked Questions
What is SEO and why is it important?
If you are reading this then you may have already heard the term SEO or SEM, possibly because you have had many emails from people since you have registered your website, or possibly because you have looked into how you can get more customers to your website and improve your ranking on Google. Either way, you want to know what SEO actually is, so let's begin.
First things first - SEO stands for 'Search Engine Optimisation' and is actually split into two distinct principles called 'on-page SEO' and 'off-page SEO'. Being good at one doesn't mean you are good at both and companies offering SEO may only be offering one part.
Those two distinct parts of SEO work very well together, and it is always advisable to do both, not just one.
What is On-Page SEO?
On-page SEO is all about making your website or page, the best it can be. The internet has rules, and It's a good idea to abide by them much like a car has to be safe to drive, so you need an MOT, a website has rules it should follow too - usually, so Google and other search engines know how to categorise it.There are things in an HTML document that make up your web page called Meta-data, this meta data along with
There are things in an HTML document that make up your web page called Meta-data, this meta data along with HTML headings and other informational tags help Google to get an idea of what your page is about.
Every page, every HTML element plays a part, and they all need to be used in the best way to get the competitive advantage over your competitors. But that's not all!
This is important, so make sure you are paying attention to this next bit.
from a customer.Though meta data and headings, headers and the rest is important, its importance has been reduced due to misuse. So you must have good content. You may have heard the phrase "content is king", well that is an easy way of saying that the most important thing is content. Good content means people will come specifically for it. Informative, helpful, great descriptions. It is, of course, different for every business, but your content should be top-notch. Some people hire a copywriter or a specific SEO copywriter. Some people try to go it alone and struggle - it is hard to see yourself from the point of view of a customer.
We will be adding some tips for those that want to DIY the process, and even have copywriters and editors offer to check and advise you on your copy, without writing it for you. If that's something you are interested in, get in touch. But really, the content has to be good!
What about Off-page? On to the next box!
What is Off-page SEO?
Off-page SEO is the yang to on-page's yin. Where on-page has to do with everything you have direct control of on your website, off-page is about your website as seen by the rest of the internet.
Even creating and submitting a sitemap to google is off-page SEO and building importance for your website is the main goal. Google has an SEO guide, and it even suggests things like printed communication as a way of increasing your presence, and this can work.
Imagine a scenario where two children have an amazing toy in the school playground - news spreads about the awesome secret toy and some kids go to have a look. Slowly two groups of kids start to gather around the children with the toy - one at one end of the play ground and one at the other. Eventually, the bigger crowd will indicate which one has the more amazing toy, or which one spread the word better.
Many people make the mistake that simply having a website means people will come to it - but think about how many websites exist that you have never looked for. You need to tell people and Google that your website exists and that it is awesome. Then gradually you can start getting customers to it. until the SEO takes hold, we can get people there with ads if it is required. We like to tailor it to your exact needs.
What is Search Engine Visibility?
Well, besides a product that GoDaddy offers, it is simply a term for how visible you are in and to search engines.
Page one position one of Google gives you almost 100% search engine visibility whereas page 10 gives you very little. Everyone with a website wants to improve their search engine visibility because increased visibility will attract more people.
You either sell products or services, and customers generate sales, or you run a blog and visits create ad views/clicks - but either way, more customers/visitors is usually a good thing, and an improved search engine visibility or rank is the way to do it.
How do I rank higher in Google?
A common question, so I will deal with it here. In order to rank higher in Google, you need to tell Google that you have the most relevant website for your specific search term or keyword.
Google is the worlds number one Search engine, but what is a search engine? A search engine is computer code, an algorithm, and pretty much AI or will be soon. It is a relevancy engine. You enter a search phrase and Google decides out of the millions of websites, which would actually be relevant to your search, right? The more relevant the result, the happier you are! If it's not what you were looking for, back to google to try another link or refine your search. That is search engine optimisation!
You and your competitors are the best life size wall-e builders in England (Imagine this is your chosen keyword), but no one can find your site. You've just finished building it and it doesn't even show up on the first 10 pages of google. You are ready to give up already and turn to drink. Don't give up.
you need a way, a magical, amazing way of telling google that YOUR page deserves not only to be ranked in the first 10 pages but maybe even page one, position one. But how? SEO of course!
Optimise the content, optimise the user experience, optimise the images and the page speed and the content! Make sure your content is the best! If that sounds hard, then just hire an SEO guy to help 🙂
What is Technical SEO?
Technical SEO refers to all aspects of on-page SEO besides the written content (SEO copywriting) and doesn't usually include off-page SEO. It is the foundation for the rest of your website to be built upon. Technical SEO is about the core setup of the website and includes a set of well-documented best-practices for websites and includes:
- HTML, CSS, PHP and all aspects of the site's code
- Site structure and URLs
- Page load speed
- Mobile compatibility
- Analytical tagging
Why is technical SEO important?
The technical aspects of SEO are like the foundations of a house or an MOT for a car. They are the foundations for which the rest of the website is built, that gives your website the best possible chance to rank highly in Google and other search engines. They are similar to an MOT because it doesn't matter how expensive of flashy your car is, it will still have to pass the safety checks and 'rules' of an MOT.
The rules of technical SEO as set out by Google and other search engines specifies a set of best practices to follow in order for Google to easily read, understand, and index your website. If your website can't be read properly then it will be unable to rank highly.
Whether you have a static HTML website or a dynamic CMS based website such as Wordpress, Joomla, Drupal etc., we can help.
Do We Offer SEO Training?
We can help guide your in-house marketing team with their SEO, as it is a great idea to constantly think with an SEO mindset. We can also train you or your team so you know what to look out for and best practices with SEO.
What is SEO Repair?
Sometimes things go wrong, and If they do, you may need some help to get this back on track. The most common reason need for SEO repair is when you get a shiny new website, but you haven't properly planned the migration from the old site to the new one. A slip in Google rank and a slowdown in sales or leads is usually an indicator, so you check your ranking and disaster! You have fallen from page one! This drop in ranking can be caused due to many reasons, as many reasons as there are rules for technical SEO.If you have had search engine optimised on your old site, but the site that replaces it breaks some of the rules, it can send you back a few steps. You need to check everything is as it should be, and your previous SEO efforts need to be fixed to work with the new website. That is SEO repair!
If you have had search engine optimisation on your old site, but the site that replaces it breaks some of the rules, it can send you back a few steps. You need to check everything is as it should be, and your previous SEO efforts need to be fixed to work with the new website. That is SEO repair!
A better way of doing it is website migration! (We do that too)
What is Website Migration?
Website migration is as the name suggest, migrating a website and its content from an old website to a new one. This can be moving from old hosting to new hosting, or something more demanding. It is vital to consider SEO during the planning stages of the new website, so you can migrate without seeing a decline in your SERP's (Search Engine Results Page) position.