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Why Print Should Be Part of Your SEO Strategy

In a purely online world, there is importance in variety with your communication, and print is still one of the most important. Especially combined with SEO and online marketing. But how, you ask, does an analogue medium like print help your website succeed with its online presence? Let me explain…

If you have read Google’s own ‘Search Engine Optimisation Starter Guide’ you will know that near the end it says:

“Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure to list your URL on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company’s website.”

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