SEO Services Slough
Local Slough SEO
Get found by your potential customers in your area, easily.
Online Marketing, PPC, and SEO Company in Slough, Greater London
Being a UK-based SEO (Search Engine Optimisation) company, we specialise in the UK market. Why? Because we know that colour is spelt colour and not color. We understand the needs of local businesses, and we try and make everything easy and transparent. We like it simple.
We offer a range of services and will produce helpful how-to guides and tips for those willing, able and with the time to embark on an SEO journey themselves.
We will be back shortly with some fantastic information.
SEO Agency in Slough
Customer Focused & Affordable
We provide a range of SEO services for companies at every point in their development. From development, start-up, growth, and expansion to maturity. There is always a way that careful optimisation from a trusted SEO Agency can help you reach your new or existing customers in the best way possible. If you need SEO, Slough, then please get in touch and an SEO specialist can help you today.
You have been told you need to optimise your website, but SEO sounds intimidating. Perhaps you hired an SEO agency previously but had no results - we can show you the right way to optimise your site. If you need an SEO Agency in Slough, we can help.
In-depth Search Engine Optimisation audits are a vital first step for every SEO Agency and are usually carried out at the start of an SEO project. And though we often need access to the site to get the best and most accurate data, we can also give you simple audits to find out how we can help before we start.
An SEO audit is crucial to learn what the website needs to improve from a technical point of view and also which keywords it should target or is close to ranking for. The right keywords can make or break a company, and going after the wrong ones is costly.
It's often helpful to know what you would like to discover as part of an SEO audit, as we can tailor it to your needs.
We can look at the technical aspects that hold your site back or the keywords your site is missing, but your competitors are using to look for content gaps you may have overlooked. Then the hard work starts. Our SEO Agency is here to help, so make sure you use us for your Slough SEO.
This is a big deal for us because we know many an SEO Agency that advertises locally that isn't anywhere near you - often in another country entirely. We are based in West London, so if you need to meet us in your offices for consultation or help guide you, it's possible. We have good rail and bus links to cover London. Though we can help with international SEO, we prefer to stay local. But if you need help on an international SEO project, we are happy to help, but we only offer English language copywriting.
If you want us to go through an SEO audit with you in your office, we can. If you need something fixed or would like to be shown how to do it, we can help. Talk to a local SEO specialist today.
SEO Strategy at the core
More important than custom reports about where your website ranks are real traffic, leads, and customers. Your return on investment is the most important thing to you and us, and SEO can be far more efficient than paying per click. Search engine optimisation can bring people to your website through search engines, with people looking for exactly what you offer. Imagine the value of appearing before all your competitors when they search for your service or product.
The return on investment should be considered with every online marketing strategy but is often overlooked. Understanding your business, industry, and competitors is vital before we start on a project.
Sometimes SEO isn't just about getting customers to your website but making sure they convert to customers. When a client tells us their customer said they chose their service because of the website, we know we succeeded. Depending on your website or architecture, we may suggest changes or redesign to help conversions. This is usually optional but will let you know our expert perspective.
We design websites of all sizes and e-commerce websites that are user-friendly and ideal for their purpose. We design websites with SEO in mind and make sure it adheres to best practices from the start of the SEO journey. The best foundation is the best SEO strategy.
Talk to us today about your web design requirements or if you'd like a consultation on how we could improve the design of your website to improve conversions and search engine rankings.
How SEO is useful during each stage of businesses development
For new businesses with either a product or a service, your customers are unlikely to search for your business name. You will be unknown unless you market yourself - however, your customers may already be looking for a product or service like yours. So though you can't yet capitalise on your new brand, you can get in front of potential customers looking for the product or service you provide. This is where early business booster SEO comes in, and our SEO Agency is here to help you.
A growing business may have a brand that is making waves, but it is important to make sure you are found before your competitors. Our SEO Agency can start focusing on broadening the reach of your online marketing and search engine rankings with new or broader search terms while always improving the core keyword visibility.
Even established businesses need help. You may have a well-known brand, but you still need to find regular new customers that are looking for your product or service while not knowing of your brand. You also need to use the best strategies to make sure you are found before your competitors and keep imposters at bay with business protection.
The ways we can help your business and its visibility
Sometimes selling yourself is hard, it can be hard to figure out what to say, what not to say and how to optimise the content for search engines. Let us help you. The words you want to say, refined by us.
SEO isn't all technical and text; it is also about beautiful, engaging graphics that keep people coming back and get them talking. Get in touch if you want to know more about graphics, infographics, and impressive images.
Technical SEO is the foundation on which everything else is built and is vital to reach your website's potential visibility in search engines. We meticulously check every aspect of your site for improvements, like an MOT for your site.
Links building is vital to SEO, but often it is focused on at the expense of all other parts, and that can lead to removal from Google. The careful, fine-tuned balancing act of link building is important to master. We help your site grow its authority carefully.
If you have a large client list and need to keep them engaged, or need help with starting and growing an email list, we can help. Each business is different and we can tailor everything to your requirements.
Responsive Website Design
We build beautiful websites for many people and businesses - From simple business card sites to large e-commerce solutions. Let us help you get noticed online. No matter the level you are at, we can discuss the pros and cons of each option and help you get started.
We build websites and know a thing or two about preserving your sites SEO rankings when you decide to move or replace your website. We can help you plan the move, or help to fix your SEO if you've already moved the site and seen a decline in your rank.
Everything by us
After working in web design and development for many years along with SEO, we know the importance of keeping everything in house. We don't ever outsource your work, so we can keep a close eye on how it is being done. We have had clients that came to us to fix issues their previous SEO company had caused.
Let's Get Technical
We love technical SEO, it is where we started. We started designing, building and developing websites, and when no one ever saw them, we learned about SEO - trial by fire style. Learning HTML and the best practices is a good foundation, and gradually we learned what did and didn't work. It took years of learning, courses, and Google certifications to get there but we got there. And we know how important it is for people starting out, and love being part of that journey.
Our monthly rolling contracts are an easy way for you to get what you need without the long-term commitment. If you need quicker results, then we can increase the monthly payments, or we can discuss longer-term contracts or one-off payments for specific projects based on your requirements. We are flexible, friendly and happy to accommodate. All our clients have different requirements and we are happy to adapt.
You've Got Mail
Email marketing is a tricky thing to crack, and we are here to help by producing high-quality emails that help to build interest in your brand and maintain a good relationship with customers. We can take care of everything for you, or design emails and integrate into your current workflow.
Your Website, Your Choice
If you have a static HTML website, or a dynamic CMS based website such as Wordpress, Joomla or Drupal, we can help. Sure, CMS (content management systems) make our job easier/faster, but we can always work with what you provide - some of us have been coding HTML since we were kids, so we enjoy that too
Let's Get Social
Every business is different, and everyone needs help in different ways. We can help you to engage potential customers and spread the word. We can help you build your brand and get your name out there, or we can help you with ideas on how to do it yourself. We are flexible and always happy to help.
Frequently Asked Questions
What is SEO and why is it important?
If you are reading this, then you may have already heard the term SEO or SEM, possibly because you have had many emails from people since you registered your website or possibly because you have looked into how you can get more customers to your website and improve your search results ranking on Google. Either way, you want to know what SEO is, so let's begin.
First things first - SEO stands for Search Engine Optimisation and is split into two distinct principles called 'on-page SEO' and 'off-page SEO'. Being good at one doesn't mean you are good at both, and companies offering SEO may only be offering one part.
Those two parts of SEO work very well together, and it is always advisable to do both, not just one.
What is On-Page SEO?
On-page is all about making your website or page the best it can be. The internet has rules, and It's a good idea to abide by them, much like a car has to be safe to drive, so you need an MOT; a website has rules it should follow too - usually, so Google and other search engines know how to categorise it.
There are things in an HTML document that make up your web page called Meta-data; this metadata, along with HTML headings and other informational tags, helps Google get an idea of your page.
Every page and every HTML element plays a part, and they all need to be used in the best way to get a competitive advantage over your competitors. But that's not all!
This is important, so pay attention to this next bit.
Though metadata and headings, headers, and the rest is essential, their importance has been reduced due to misuse. So you must have good content. You may have heard the phrase "content is king", well that is an easy way of saying that the most important thing is content. Good content means people will come specifically for it. Informative, helpful, and great descriptions. It is, of course, different for every business, but your content should be top-notch. Some people hire a copywriter or a specific SEO copywriter. Some people try to go it alone and struggle - it is hard to see yourself from the point of view of a customer.
We will be adding some tips for those who want to DIY the process and even have copywriters and editors offer to check and advise you on your copy without writing it. If that's something you are interested in, get in touch. But really, the content has to be good!
What about Off-page? On to the next box!
What is Off-page SEO?
Off-page SEO is the yang to on-page's yin. Where on-page has to do with everything you have direct control of on your website, off-page is about your website as seen by the rest of the internet.
Even creating and submitting a sitemap to google is off-page SEO and building importance for your website is the main goal. Google has an SEO guide, and it even suggests things like printed communication as a way of increasing your presence, and this can work.
Imagine a scenario where two children have an amazing toy in the school playground - news spreads about the awesome secret toy and some kids go to have a look. Slowly two groups of kids start to gather around the children with the toy - one at one end of the play ground and one at the other. Eventually, the bigger crowd will indicate which one has the more amazing toy, or which one spread the word better.
Many people make the mistake that simply having a website means people will come to it - but think about how many websites exist that you have never looked for. You need to tell people and Google that your website exists and that it is awesome. Then gradually you can start getting customers to it. until the SEO takes hold, we can get people there with ads if it is required. We like to tailor it to your exact needs.
What is Search Engine Visibility?
Well, besides a product that GoDaddy offers, it is simply a term for how visible you are in and to search engines.
Page one position one of Google gives you almost 100% search engine visibility whereas page 10 gives you very little. Everyone with a website wants to improve their search engine visibility because increased visibility will attract more people.
You either sell products or services, and customers generate sales, or you run a blog and visits create ad views/clicks - but either way, more customers/visitors is usually a good thing, and an improved search engine visibility or rank is the way to do it.
How do I rank higher in Google?
"How do I rank higher in Google?" is a common question. To rank higher in Google search results, you need to tell Google you have the most relevant website for your specific search term or keyword.
Google is the world's number one Search engine, but what is a search engine? A search engine is computer code, an algorithm, and pretty much AI or will be soon. It is a relevancy engine. You enter a search phrase, and Google decides, out of the millions of websites, which would be relevant to your search. The more relevant the result, the happier you are! If it's not what you were looking for, go back to Google to try another link or refine your search.
Imagine you and your competitors are the best life-size Lego builders in England (Imagine this is your chosen keyword), but no one can find your site. You've just finished building it, and it doesn't even appear on the first ten pages of Google search results. You are ready to give up already and turn to drink. Don't give up.
It would help if you had a way, a magical way, of telling google that your page deserves - not only to be ranked in the first ten pages - but maybe even page one, position one. But how? SEO, of course!
Optimise the content, the user experience, the images, the page speed, and the content! Make sure your content is the best! If that sounds hard, then hire SEO experts to help 🙂
What is Technical SEO?
Technical SEO refers to all aspects of on-page SEO besides the written content (SEO copywriting) and doesn't usually include off-page SEO. It is the foundation for the rest of your website to be built upon. Technical SEO is about the core setup of the website and includes a set of well-documented best-practices for websites and includes:
- HTML, CSS, PHP and all aspects of the site's code
- Site structure and URLs
- Page load speed
- Mobile compatibility
- Analytical tagging
Why is technical SEO important?
The technical aspects of SEO are like the foundations of a house or an MOT for a car. They are the foundations for which the rest of the website is built, that gives your website the best possible chance to rank highly in Google and other search engines. They are similar to an MOT because it doesn't matter how expensive of flashy your car is, it will still have to pass the safety checks and 'rules' of an MOT.
The rules of technical SEO as set out by Google and other search engines specifies a set of best practices to follow in order for Google to easily read, understand, and index your website. If your website can't be read properly then it will be unable to rank highly.
Whether you have a static HTML website or a dynamic CMS based website such as Wordpress, Joomla, Drupal etc., we can help.
Do We Offer SEO Training?
We can help guide your in-house marketing team with their SEO, as it is a great idea to constantly think with an SEO mindset. We can also train you or your team so you know what to look out for and best practices with SEO.
What is SEO Repair?
Sometimes things go wrong, and If they do, you may need some help to get this back on track. The most common reason for SEO repair is when you get a shiny new website but haven't adequately planned the migration from the old site to the new one. A slip in Google rank and a slowdown in sales or leads is usually an indicator, so you check your ranking and disaster! You have fallen from page one! This drop in ranking is due to many reasons.
If you have had search engine optimisation on your old site, but the site that replaces it breaks some rules, it can send you back a few steps. It would be best if you fixed your previous SEO efforts to work with the new website. That is SEO repair!
A better way of doing it is website migration! (We do that too)
What is Website Migration?
Website migration is as the name suggest, migrating a website and its content from an old website to a new one. This can be moving from old hosting to new hosting, or something more demanding. It is vital to consider SEO during the planning stages of the new website, so you can migrate without seeing a decline in your SERP's (Search Engine Results Page) position.
What is Keyword Research?
To understand keyword research, you need to know what a keyword is. Wikipedia states that a keyword, AKA index term (also known as subject term, subject heading, descriptor, or keyword), is a term that captures the essence of the topic of a document. Index terms make up a controlled vocabulary for use in bibliographic records. They are an integral part of bibliographic control, which is the function by which libraries collect, organize and disseminate documents. They are used as keywords to retrieve documents in an information system, for instance, a catalogue or a search engine. Finding the right keywords is vital to your bsuiness.
So the next time you use a search engine to look up 'dog treats' or 'the best cat tree for under £100', know that you have used a keyword or keyphrase to search for a web page among millions to find what you are after. And the search engine will find the most relevant page to show you.
Now imagine you have a product, and you want to know what people are searching for in order to find your product or your competitor's product. That information is valuable because you know where to spend your marketing or advertising budget.
Imagine when you started your business if you could find the best keyword for your business to rank for, find out how much money it generates, and how hard it is to rank for. How valuable would that be? That is keyword research.
However, just because we say 'keyword' doesn't mean it has to be one word. This of the way we write versus the way a computer might see it.
'The best dog bed I can buy for my dog' becomes best + dog + bed + buy.
It's about a balance of words and how you can link meaning between them. So if you just search for 'best beds', you would have very different results compared to 'best dog beds'.
Our keyword research involves looking at current searches and your competitor's keywords to figure out the best strategy to get quick results and also build up momentum over time to gain more over time. So we will help you at every stage of your SEO journey.
We work with clients all over the country, but sometimes people like to meet face to face. Below are the areas we travel to if telephone or Zoom calls aren't enough 😀
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